LIU Wenxin, BIAN Fuling, WEN Yuyuan. Urban Customer Spatial Relationship Management[J]. Geomatics and Information Science of Wuhan University, 2003, 28(4): 472-475.
Citation: LIU Wenxin, BIAN Fuling, WEN Yuyuan. Urban Customer Spatial Relationship Management[J]. Geomatics and Information Science of Wuhan University, 2003, 28(4): 472-475.
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Urban Customer Spatial Relationship Management

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  • The necessity and feasibility of the realization of CRM in the spatial way by using the spatial analysis of GIS and urban population and social-economic data are explored.A concept of customer spatial relationship management(CSRM) is proposed.Further more,the basic technical framework and characters of CSRM and its major functions in enterprise management and decision support are discussed.A new thought is explored in applying GIS to business analysis.
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