城市客户空间关系管理探讨

Urban Customer Spatial Relationship Management

  • 摘要: 探讨了利用GIS的空间分析功能,并结合城市人口、社会经济数据,在空间概念上实现客户关系管理的必要性和可行性,提出了客户空间关系管理(CSRM)概念,论述了CSRM系统的基本技术框架和特点,分析了CSRM在企业管理和决策支持方面的主要功能,探索了一条GIS应用于商业分析的新思路。

     

    Abstract: The necessity and feasibility of the realization of CRM in the spatial way by using the spatial analysis of GIS and urban population and social-economic data are explored.A concept of customer spatial relationship management(CSRM) is proposed.Further more,the basic technical framework and characters of CSRM and its major functions in enterprise management and decision support are discussed.A new thought is explored in applying GIS to business analysis.

     

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